"He [Death] pulled a pure-black iPad from thin air. Death tapped the screen a few times and all Frank could think was: Please don't let there be an app for reading souls"

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Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app everywhere can be social whether it's on the web, or mobile, or other devices.

— Mark Zuckerberg